Sa Pobla was also active in reviving traditions that had fallen by the wayside. This halt was partly because of the Franco regime, but more because of the arrival of tourism, migration from rural areas, and the onset of ’modern’ times. There was a cultural rediscovery in the 1970s, and Sa Pobla played its part with the reintroduction of instruments, such as the xeremia bagpipe and the peculiar ximbomba, and of course the demons who run with fire at fiesta time.